 Client: Bell Atlantic (Verizon) Directory Services
RNB Communications created key elements in a national Children’s Literacy Program communications package sponsored by Bell Atlantic (Verizon) Directory Services. The program entitled “Read For Life” is targeted at showing adults the value of reading to children and provides helpful hints to get them started. To date, over 4,000 video tapes and 12,000 brochures have been distributed to homes, hospitals and schools.
Teaming with Blackstone Media Group, RNB Communications created an original seven-minute video featuring the “Book Angel”, a light-hearted but information-packed character who shows the many ways and places to enjoy reading. The all digitally produced video features original music and a diverse look at how reading affects lifestyle.
In addition to the video, the “Read for Life” program included a durable, six-page, fact-filled companion brochure. Included in the brochure is an original children’s story by noted author Mary Bridget Barrett with illustration by award-winning artist, Steven Kellogg. The story can be removed from the brochure for easy reading.
Plans are under way for an updated version of the video and printing of over 250,000 brochures for international distribution.
“This is a great communication package that was brought in on time and on budget for our client. RNB Communications was instrumental in creating elements that exceeded our client’s expectations. We look forward to a long term, award-winning collaboration with RNB.”
- John Denlinger, Executive Producer, Blackstone Media Group
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